Gillette: Not the Best Marketing Can Get

Piece up on the Independent this week http://www.independent.co.uk/voices/comment/gillette-not-the-best-marketing-can-get-8289059.html

Yesterday’s object of ridicule amongst the more feminist valleys of the twittersphere was Gillette’s Get Closer to Your Mancampaign, which gives “advice” on how to please your man via the medium of body hair removal. Yes, forget all those things you thought might be important in a functioning relationship: a shared sense of humour, perhaps, some sexual or emotional chemistry, or the ability to hold a conversation for more than five minutes. All those things go out the window the minute your man feels the lightest graze of stubble besmirching your lady-pins. “Disgustubble!” he will cry, leaping from the bed in alarm, “Get thou to the bathroom, to remove your hair and infuse thy follicles with white tea!”

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